Campaign Season for Fashion Models


It’s spring again, the flowers are blooming, and beauty is about to grace the runways. The fashion trade has two primary seasons, Spring and Fall. Spring refers to January through June and Fall indicates July to December. Each season features different colors and diverse styles. Winter clothing is typically part of the fall collection, and Summer garments are included in the Spring line.
Fashion Models around the globe need to become knowledgeable about Campaign Season. Campaign season is an important time because the pay for big fashion campaigns is lucrative.
It works like this: first, the runway shows display the newest designer clothes for the upcoming season. The clothes go to the showroom and buyers choose the clothes to be in their stores and the garments to go to the models who are booked for campaign shoots. The campaigns usually begin thirty days or so after the runways shows.
Models should be aware that the Fall and Winter campaigns that are shown in magazines, are shot in the Spring, and the Spring and Summer campaigns are shot in the Fall, usually around October. This information will help models in arranging appointments and auditions and in configuring the photos in their client books. Clients will coordinate their mental images for advertising their advertisements with a model’s look. 

Portfolios

A modeling portfolio is a critical tool in the interview process. The portfolio should not only show what the model has done, but also what the model is capable of doing.


Portfolio Tips: 

When putting the finishing touches on your portfolio, don’t forget the following rules: 

• Your modeling portfolio should contain only your best photos. Portfolios should showcase a model’s best work. Quality is better than quantity! You only need 5-10 photos in your portfolio. 
• Include tear sheets which showcase your best photos 
• Modeling portfolios have to be diverse. Make sure to include photos with different locations and themes, and varying angles and poses. 
• Pay special attention to the composit cards Photographers and potential clients remember each model by comp cards. The five pictures on the card should be of good quality, and should also show the model’s range.


Spring is here! Earth is your runway and the sky is your canvas. Good Luck!